Acquisition measures traffic to your website and tells you how your website acquires visitors.
Behavior tells you how effective your website is at engaging visitors; it also points out what pages they view and the actions they take on the website.
Conversion tracks the effectiveness of your website in persuading website visitors to take a desirable action.
This is a fundamental measure of site reach and growth
Measures how many of your site visits are from first-time visitors or returning visitors
It is the percentage of visits in which a person leaves your website from the landing page without browsing any further.
Top acquisition sources
Total number of new members
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